[ Tips ] 一分鐘使用導覽
商品編號： 9-502-032 出版日期： 2001/11/09 作者姓名： Arnold, David J. 商品類別： Marketing 商品規格： 25p 再版日期： 2002/02/15 地域： China;Hong Kong 產業： Retail trade 個案年度： 2001 - 2001
商品敘述：
Midway has built its business as a Chinese licensee of Western brands, principally Disney. It is now considering whether to develop its own brands and whether its core business is distribution or brand marketing.
涵蓋領域：
Licensing;International marketing;Brands;Emerging markets;Branding
相關資料：
哪些人也有訂購？